Important Issues in Sending HTML Email

June 14, 2007 § Leave a comment

If you want your HTML email to put into recipient’s INBOX, you have to follow some rules.
Following are some important issues for sending HTML email:

1. Remove unnecessary HTML tags:

Remove these tags from your mail content:
– DOCTYPE
– <html>, </html>
– META Tag
– HEAD
– BASE
– LINK
– TITLE
– Comments

2. Use table for layout

Because of the very limited support of style sheets in webmail clients, the best and safe way to layout your html e-mail is to use tables.

3. Use Online Image

4. Hide Image Toolbar

5. Use Shortcut URLs:
URLs of email should be short/small.

6. Dont Use Anchors

7. Use Simple Inline Stylesheet

For example:
<td style=”font-family: Verdana, Arial, Helvetica, sans-serif; font-size:
10px;” >Vivamus ut sem. Fusce aliquam nunc vitae purus. </td >

8. Create your design with a white background color

Most webmail and e-mail clients use a white background color to display messages.

<td bgcolor=”#FF0000″>

9. Use the title attribute instead of alt

The alt attribute for images doesn’t work in Gecko-based browsers such as Firefox and Mozilla

10. Use <br /> instead of <p>

11. Don’t use forms

12. Don’t use _JavaScript:
_JavaScript in HTML e-mail is never a good idea because of all the dangerous scripting (for example XSS attacks) that can be executed. For this reason most webmail and e-mail clients disable _JavaScript by removing or ignoring it.

13. Provide a link for display in the browser

14. Keep Your Subject Short and Informative

15. Don’t Use DHTML and Flash

16. Send your e-mail as multipart/alternative

If you send a HTML e-mail to people with a webmail or e-mail client who can’t read HTML e-mail, they will only see the HTML code. If you don’t know what your recipients use, send your e-mail as multipart/alternative. This is the HTML version and the plain text version.

These issues greatly affect the HTML email. Currently I am working on a project where the emails must have to be sent to INBOX. I got success following these issues. I am researching more on that.

Regards,
$Rupom

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